Imagine, you create a short video (5 - 10 min.) which shows (+ perhaps voice commentary, enthusiastic, entertaining like a trailer) how great JA2 is. This could include nice quotes from cool and funny mercenaries (and Elliot), combat, tactical layer and NPC + story?
But what is it, what makes this game so addictive? That can only be experienced if you played it for a longer time. That is the problem. Younger folks don't know it, won't do it so they will not pledge. To convince them, you have to go like this: JA2 is still great, look how old it is, how many details it had, how cool it was - lets do something better with modern technology which defines the genre again.

A second video from FC will follow, where they express as a commentary what was great in JA - what they will use again.

http://www.ja-galaxy-forum.com/board/ubbthreads.php/ubb/showflat/Number/318710/Searchpage/1/Main/20924/Words/script/Search/true/Re_Jagged_Alliance_Flashback_n.html#Post318710

AND A video of a newly-created, easily-recognizable icon/stereotypical merc in JA2 to showcase FC artistic & creative talent. Just need a new animated portrait with some specific recorded dialogue lines & a witty background info.
The icing of the cake is also to fortify our trust that FC, *indeed*, has the right vision for JAF.

Some ideas from JAF forum: http://www.jaggedallianceflashback.com/forums/topic/mercenary-ideas/

The game text will be localized to English, French, German, Italian, Russian and Spanish.